👱How to create Personas, a step by step guide.
Persona is a simple tool to create your product with a specific target user in mind rather than a generic one. It’s a representation of the real target audience data, gathered in previous research such as user interview.
Remember that every proper Persona bases on reliable data. If you didn’t have anything to start with, take a look at our User Interview guide.
At this point, you should have data from at least five user interviews. Gathered data tend to overlap; it’s where you should look for patterns. You can divide them into Persona for each overlap. For example, in Talebook, we recognized that most designers enter the UX field have difficulties in kicking off their research phase. They lack the knowledge in this field, even if they are killers as visual designers. Therefore, ‘UI Designer’ Persona emerged. We packed all the UI Designers into one persona. Thanks to that, we didn’t have to tag every chunk of further research with multiple users. We use this as a reference for a group of people.
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