What are long-tail keywords?
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Long-tail keywords are search queries that get a small number of searches per month. They tend to be longer and more specific than their “head” counterparts and, therefore, often have a higher conversion rate.
For example, the keyword “meditation” is a “head” keyword because it gets 211k searches per month. The keyword “can meditation make you smarter” is a long-tail keyword because it only gets 50 searches per month.
Long-tail keywords got their name from their position on the “search demand” curve. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this:
